You think time is running out, but it isn’t. Here’s why.

An article by Jenna Price on her 60th birthday reminded readers that there is still plenty of time to accomplish the things we want to achieve, and no need to feel rushed. To women in their 30s and 40s, she had this advice:

‘I wish I’d known [that at 60] I’d still be working hard and seizing my chances. But I was in such a panic about all the things I wanted to do, and to do them there and then.’

It’s true that we can’t know how much longer we have to accomplish all the things on our list. It’s also true that, if we don’t accomplish everything before we die, we’re not going to know or care. As Jenna said in her piece, ‘time isn’t running out. It’s just running’.

Ideally, as time unfolds we’ll make the most of it, but what does ‘making the most of our time’ really mean?

What if we were to redefine words like ‘productive’ and ‘purposeful’? What if, today, the most productive thing you can do is nothing at all? What if, in order to achieve big things next week, you need a purposeful rest?

Emma is relatively new to the world of performing arts, and watched with interest as the composer and director of an upcoming musical based on her teen novel deftly threw together a rehearsal schedule. The very first day they blocked out in the calendar was the day before the show, which was clearly set aside as REST DAY.

Another friend has been training for a half-marathon. Priorities for the day before that event included ‘rest’ and ‘carb loading’.

People who really get productivity, and who aim for peak achievement in their chosen fields, prioritise ‘rest’ and ‘fuel’ before anything else. It’s how great things are done. There’s none of this scraping through on empty. No pushing on when there’s nothing left to give.

Time isn’t running out. It’s just running. Is it time to re-think what it means to make the most of it?

Let’s get started!

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Emma & Audrey x
About The Author

Emma Grey & Audrey Thomas

Audrey Thomas and Emma Grey are productivity experts, authors of 'I Don't Have Time' and its forthcoming sequel 'I Can't Be Bothered', and co-founders of the popular online program, My 15 Minutes. They help busy women reclaim their time and energy around the real-life challenges of modern life.

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