Let’s just jump in…

Recently, the lead character in our favourite TV show, Offspring, said to her new love interest: “Let’s just jump in.”

Whoa! But, you’re fragile after the death of your fiance, Nina! And then you were treated despicably by vile Thomas, who was cheating on you—a widow and single mum—and on his pregnant wife! You can’t just ‘jump in’ with Leo. What if you’re hurt? What if it doesn’t work out?

What if it does…

A few months ago, we had the idea to create an inspirational speaker series, interviewing a diverse group of women about the 15 minutes that changed their lives. The idea came to us during one of our rambling phone calls, between Adelaide and Canberra (thank you unlimited free call plan!)

The concept felt right. It felt exciting. We were still on the line talking when we sent a Facebook message to our first speaker, asking what she thought.

“I”m IN!” she wrote back 60 seconds later, before suggesting the names of several other speakers, most of whom jumped on the bandwagon quickly. And we were off!

When we say ‘off’—we were actually still on the phone call. By the time we’d finished talking, we’d already announced the series on our Facebook page.

We hadn’t even thought it through. We hadn’t “what-iffed” it. We hadn’t contemplated whether or not we were ‘good enough’ to approach people like Layne Beachley and Julie Goodwin—we just thought ‘how cool will it be if they say “yes”?’

The result was a wonderful, tear-jerking, warm and uplifting series of interviews (thank you to the generous people who donated their time to tell us their stories). Thousands of people listened in. The series was splashed across newspapers and glossy magazines and we had countless emails describing its impact.

The fifteen minutes that we spent taking initial action (contacting a speaker and buying the domain name) might just as easily have been spent in other ways:

  • Doubting ourselves
  • Organising a ‘suitable time’ to discuss the concept properly (as it was, one of us was sitting on the bathroom floor, supervising a toddler’s bath)
  • Letting the technicalities beat us (what do we know about running an audio series? Turns out, after twenty-four interviews, we now know quite a lot about it!)

Instead, did a “Nina and Leo”. We just jumped in.

It’s a beautiful thing when intuition marries hard work. When something feels exciting and ‘right’ and worthwhile, the hours are likely to be worth it.

Perhaps you’re wondering, ‘what if it had flopped?’ We know that feeling too. We’ve both had other programs in our businesses that have raised barely a sidewise glance from interested parties.

That’s okay. It’s a normal part of being in business, and a normal part of life. There’s no way of knowing what’s going to happen without testing it. We love testing stuff, and it’s exhilarating when it works.

To find out more about the ‘15 minutes that changed your life’ Speaker Series, or to purchase a copy of all 24 interviews and the companion handbook, click here.

About The Author

Emma Grey & Audrey Thomas

Audrey Thomas and Emma Grey are productivity experts, authors of 'I Don't Have Time' and its forthcoming sequel 'I Can't Be Bothered', and co-founders of the popular online program, My 15 Minutes. They help busy women reclaim their time and energy around the real-life challenges of modern life.

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